Challenges in Brand Management
Posted by Brand and Butter on December 30, 2009
- increase in savvy consumers
- increase in the number of private labels
- increase in trade power
- increase in job turnover
- increase in new communications
- increased competition
- difficulty in differentiating competitors
- complex brand and product portfolios
- decreased effectiveness of traditional marketing tools
- decrease in traditional media effectiveness
- decrease in brand loyalty
- emergence of new marketing tools (e.g. Internet)
- maturing markets
- environmental issues
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This entry was posted on December 30, 2009 at 1:11 am and is filed under Brand Management. Tagged: Brand Management, challenges, lists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
